Heat maps are a visual analytics tool that allow professionals to better understand how users interact with a website. Typically, this data is collected through
Creating your own website can seem like a daunting task. Even when your site is up and running, the job doesn’t end there. It’s important
The holidays are just around the corner, meaning it’s time to start ramping up the promotion of your retail products! We know the holidays can
Pinterest is one of the most popular social media platforms to date. With 522 million daily active users, most of whom are in the US,
Until the emergence of AI, keyword optimization was the go-to strategy for SEO. Since then, AI has instigated a shift towards intent-based strategies. For a
Faceless marketing strategies are nothing new. Think about radio and podcast advertisements or text-only print ads. Large companies often use the faces of owners, employees,
For any given business, the customer journey is the path that a lead takes, beginning with awareness and, hopefully, ending with retention. In marketing, this
According to MIT neuroscientist, Earl Miller, humans cannot successfully multitask, but instead are only capable of task-switching. This leads to mistakes, diminishes creativity, and wastes
Since the rise of social media, video marketing has proven to be a highly effective advertising strategy in today’s digital landscape. By the end of
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