Digital marketing is essential in 2022 if you want increased exposure and money. Here are five marketing trends that we’ve observed to increase business profitability:
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ATTRACT & ENGAGE PROSPECTS WITH CONTENT MARKETING
Growing content marketing. From blogs to business proposals. Value-creation is crucial. Infographics, eBooks, etc.
Your audience needs answers and information. They want the information to be better. Engaging content is needed. Knowledgeable people gain more business.
70% of internet users prefer articles and blogs to ads for company information.
90% of companies opt for online content marketing for better results.
Excellent images and detailed content will attract customers. Informative and educational content will reach more people.
Publish to attract consumers. When customers need your products or services, they’ll think of you first. This helps you match your talents and services to your target audience’s needs, enhancing lead generation, social media engagement, and internet traffic.
VIDEOS ARE CONTINUING TO DOMINATE
Live Facebook awesome! Facebook videos get 10x more comments than posts. Marketing should include videos beyond Facebook. Nearly 50% of individuals watch Facebook, TikTok, or Yahoo videos everyday. 1 billion prospective clients watch videos on Facebook, with 2 billion members.
Video is more intriguing than text and photographs. Video has boosted small businesses’ profits. Video improves content and ad engagement.
The report says consumers prefer videos over reading. Over 60% of internet customers watch product videos. Small businesses may establish a video strategy by answering live or recorded questions. This enables you to make social media movies using current information.
REACH MORE PROSPECTS WITH FACEBOOK ADVERTISING
Smarter Facebook ads. Small businesses get customer insights. Small firms earned $7 billion in advertising in the first quarter of 2017, and it’s only risen in the last 5 years.
If you don’t advertise on Facebook, rivals will. Facebook is a cost-effective way to contact your audience at $2.00 CPC.
Certain populations can get high-value messaging. Videos boost Facebook ads’ effectiveness. Videos get more shares than text and photographs.
Paid Facebook ads help prospects learn about brands and products. Even non-viral advertising boosts brand visibility.
DRIVE ENGAGEMENT WITH INSTAGRAM AND INFLUENCERS
Instagram is THE platform for constant engagement. Instagram is 40% more effective than Facebook and Twitter.
Engaged? 70% of feed ads are clicked. User-generated photos inspire 80% of shoppers, according to a poll. A company can crowdsource product photographs from customers. Why? People like attention and free photographs.
Influential Instagrammers have many followers and fan interaction. Instagram influencers are diverse. Photos and videos demonstrate their ‘expertise’ Small-business Instagram influencers are economical. Studies suggest an industry expert may boost direct sales with little expenditure.
DON’T GET LEFT BEHIND BY NOT OPTIMIZING FOR MOBILE
Digital devices altered internet shopping. Two-thirds use smartphones. This influences shopping.
In 2017, 50% of Google searches were on desktops and 64% on smartphones. Mobile-optimized firms lose customers.
Check your website’s mobile search results for “mobile optimized” Local mobile searches require credible information and reviews.
50% of mobile searches lead to shop visits, thus, hours are important.
Mobile reveals that people use reviews to find what they want. Frequency and quality please business owners. Service should include reviews.
Markup your contact page with Schema. All of these features should be mobile-optimized to boost commerce.
THRIVE WITH THESE DIGITAL MARKETING TRENDS
Today’s businesses can’t survive without online competition. Digital marketing boosts sales-ready leads. Mobile, Social, Video, Reputation, and Search trends are key.
