Woolaroc Museum & Wildlife Preserve
Woolaroc Museum & Wildlife Preserve
How Quantus Helped Woolaroc Grow Online Attendance & Visibility With a Full Digital Overhaul
Client • Woolaroc
Type • Ongoing Campaign
Location • Oklahoma
CREATIVE
VIDEOGRAPHY
WEB DESIGN
DEVELOPMENT
SOCIAL MEDIA
TRADITIONAL
GOOGLE ADWORDS
AIRPORT DISPLAY
How Quantus Helped Woolaroc Grow Online Attendance & Visibility With a Full Digital Overhaul
Client • Woolaroc
Type • Ongoing Campaign
Location • Oklahoma
CREATIVE
VIDEOGRAPHY
WEB DESIGN
DEVELOPMENT
SOCIAL MEDIA
TRADITIONAL
GOOGLE ADWORDS
AIRPORT DISPLAY
Key Results
Key Results
83%
119%
3.4x
Increase in Organic Traffic
Increase in Branded Search Volume
Return on Google Ads Spend
83% Increase in organic traffic
119% Increase in branded search volume
3.4X Return on google ad spend
The Challenge
The Challenge
Woolaroc is a world-class destination, but its digital presence didn’t reflect that.
As a museum, nature preserve, and family attraction nestled in Bartlesville, Oklahoma, Woolaroc had strong name recognition with locals, but struggled to capture new audiences or convert curious visitors into paying guests. Their website was outdated, difficult to navigate, and wasn’t mobile-friendly. SEO rankings were buried on page 2 or lower, and their Google Ads campaigns were under-optimized, failing to generate measurable ROI.
The mission: modernize their digital ecosystem while staying true to the brand’s historic and cultural roots…and do it fast.
Woolaroc is a world-class destination, but its digital presence didn’t reflect that.
As a museum, nature preserve, and family attraction nestled in Bartlesville, Oklahoma, Woolaroc had strong name recognition with locals, but struggled to capture new audiences or convert curious visitors into paying guests. Their website was outdated, difficult to navigate, and wasn’t mobile-friendly. SEO rankings were buried on page 2 or lower, and their Google Ads campaigns were under-optimized, failing to generate measurable ROI.
The mission: modernize their digital ecosystem while staying true to the brand’s historic and cultural roots…and do it fast.
Our Discovery & Strategy
Our Discovery & Strategy
We started by auditing every part of Woolaroc’s digital experience—from technical SEO to user flow to ad account performance.
We discovered:
Their site was invisible for top tourism and museum-related searches, both statewide and regionally.
Google Ads lacked conversion tracking, meaning no one knew which ads actually worked.
Core pages (like “Visit Us” or “Plan Your Day”) were buried or confusing.
The website wasn’t ADA compliant or optimized for mobile—which was hurting user experience and bounce rate.
Our strategy focused on three pillars:
Rebuild the website with a modern CMS, intuitive nav, and responsive design.
Create an SEO framework tied to local search and user intent—targeting tourism, museums, family travel, and education.
Overhaul Google Ads with goal-based tracking, local targeting, and retargeting flows to pull users back into booking paths.
We started by auditing every part of Woolaroc’s digital experience—from technical SEO to user flow to ad account performance.
We discovered:
Their site was invisible for top tourism and museum-related searches, both statewide and regionally.
Google Ads lacked conversion tracking, meaning no one knew which ads actually worked.
Core pages (like “Visit Us” or “Plan Your Day”) were buried or confusing.
The website wasn’t ADA compliant or optimized for mobile—which was hurting user experience and bounce rate.
Our strategy focused on three pillars:
Rebuild the website with a modern CMS, intuitive nav, and responsive design.
Create an SEO framework tied to local search and user intent—targeting tourism, museums, family travel, and education.
Overhaul Google Ads with goal-based tracking, local targeting, and retargeting flows to pull users back into booking paths.
Execution & Solutions
Execution & Solutions
We delivered a modern website redesign that reflected Paducah Insurance’s professionalism and community-first values. The build included a fresh visual identity with clean fonts, high-resolution imagery, and a trustworthy color palette. We implemented a streamlined homepage CTA flow designed to quickly funnel users into quote requests, supported by simplified navigation separating personal, business, and specialty insurance lines. The site also features dedicated landing pages for each service area, using icon-based breakdowns for fast comprehension. To improve engagement, we embedded clickable phone numbers and inline contact forms throughout the experience, optimized for mobile users. On the technical side, the website was built with a mobile-first layout, using tap-friendly buttons and short, digestible page lengths to maximize usability. We also prioritized performance and optimization, enhancing load speed, hosting stability, and ADA compliance. Structurally, the site was made SEO-friendly with clear H1s, optimized title tags, descriptive alt text, and schema markup to help search engines categorize the content correctly. Finally, Google Analytics was installed with event tracking configured to measure quote form completions, enabling better visibility into conversion behavior across devices.
Ready to See the Same Results?
If your website doesn’t reflect your brand—or your marketing doesn’t drive ROI—maybe it’s time for a fresh set of eyes. Let’s turn your digital presence into a growth engine.
