In light of the recent will-they-won’t-they situation regarding TikTok’s ban, diversifying your software ecosystem is more important than ever. The temporary TikTok ban resulted in a sobering realization that major changes can happen to marketing channels in short periods of time.
For example, the company that owns TikTok, ByteDance, also owns apps such as CapCut, Lemon8, and Hypic, which will also become unavailable under the ban. Our goal here at Quantus Creative is for you to be prepared for any such changes and be aware of how they might affect your current marketing strategy. Here are some benefits of ensuring your software is varied:
Access To Innovative Platforms
By only relying on a couple of tools to run your marketing efforts, you may be missing out on emerging technology and platforms that could take your brand to the next level. Given the constant advancement of social media and other marketing channels, remaining open to new opportunities is a must.
Reduced Risk
Diversifying your ecosystem spreads the risk across multiple vendors, ensuring that if one system goes down, others can continue operating smoothly. Relying on a single software for several different functions can put your business at risk if the platform experiences any issues, changes in performance, or security breaches.
Scalability
Diversifying also allows you to adopt new tools and solutions as your business evolves, without being tied to a single provider. You’ll be able to scale your operations more easily by selecting the right tools at the right time. Flexibility is imperative when it comes to choosing the correct software for your individual needs, so being locked into a single program may inhibit your growth.
Increased Performance
Using specialized tools for specific performances allows for improved efficiency across all of your marketing operations. Try using a specific automation tool like Omnisend or Klaviyo for your newsletters, and software such as Semrush for SEO rather than opting for a combined tool.
One thing that remains is the desire for content. Even if TikTok becomes completely unavailable for American users, it’s likely that there will be a shift to other platforms like YouTube or Twitch. That being said, it’s always better to be safe than sorry. A properly diversified ecosystem will keep you ahead of the game when it comes to your business’s marketing efforts.
