You have finally gone with the social media craze and set up a Facebook, Instagram, and Twitter page for your business. Congratulations! This is where a lot of potential clients will find you believe it or not. And it doesn’t cost anything to set up the basic page, so why not, right?
However, what about those “likes” that your competitors have on their Facebook page? You only have a few, and to be honest, those likes came from employees, family, and friends because you invited them to see your page, asking them to like it. What about outside of that circle? How do you get more likes?
Do you Need to “Buy” Some Facebook Likes Now?
No, absolutely not! You can, but you don’t have to. The way to get more likes is to start by understanding your audience. Once you understand who you are connected to and who will engage with your page, you can begin to target people that are more likely to have a genuine and sincere interest in your Facebook, Instagram, or Twitter Page.
Your genuine business objectives should remain to be your focus, not getting more likes than your competitor. A sincere page like will give your business more value because they make the ads and other postings more effective. They are more efficient and will provide you the insights of the true audience that has a sincere interest in your business. These are the likes that give credibility to your Facebook page AND your business.
Followers and Likes Are Not the End All to Be All
Here at Quantus Creative, we know that legitimate and true page likes and followings will provide your business greater value if they are used to achieve your specific business goals and objectives. We work your social media campaign to increase your in-store sales or draw more app downloads.
How do we do this? By using the tools that Facebook and other social media outlets provide. Such as the Page Insights that tells us the demographics of the people that are connecting and engaging with your page. We study the metrics of the performance your page has shown and determine which post had the most engagement from the audience, both good and bad feedbacks.
We study the data and determine the best way to communicate with your audience. What posts got more attention and what kind of attention. Which of the posts was there a conversation going back and forth with clients and which ones just sat there with nothing?
Just Because you can, Doesn’t Mean you Should
Yes, there are companies out there that will get you 5k, 10k, even 25k more likes for your Facebook page, but will those “likes” follow your page regularly to see what you’re going to post next? Will those “likes” turn into a paying client? Those purchased likes aren’t going to be sincere likes, and at the end of the day, they are only misconstruing the real numbers – for you and everyone else on social media.