What should you be ready for in media buying in 2023? A lot! Take a look, then call Quantus Creative to schedule your appointment to help you weave your way through it all:
Programmatic Media Buying
Your targeted audience has been purchasing ad space based on automated algorithms, and there doesn’t seem to be any end to Programmatic Media Buying in 2023. In fact, experts tell us this going to grow exponentially for years to come. Programmatic technology is where companies are investing their marketing dollars. They use this cutting-edge technology to maintain insight that is a data-driven way to see inside their target audiences’ needs and then optimize their campaigns to meet them.
Focus on Mobile Increased
Mobile device usage is still growing, and companies that want to reach their targeted audience are increasing their mobile advertising focus. With over 60% of all website traffic coming from mobile devices, do you really have a choice?
Another trend that has grown in popularity in the past few years is programmatic advertising. That growth is going to keep exploding growing too. Programmatic advertising allows you to target specific users with ads that are precisely tailored to personalized experiences for your audience.
We’ve said it before, and it is worth repeating. Video advertising is important for your digital marketing plans. And that importance is going to keep growing in 2023 and beyond. Video ads are engaging, which makes them attractive.
Social Media Advertising
Social media is still here, folks! And advertising on social media is becoming more essential and more important for B2B brands. For the unforeseen future, there isn’t any end in sight either. Take advantage of social media advertising to reach your targeted audiences and use this same platform to engage meaningfully with your customers with meaning.
Explore other social platforms beyond the standard Facebook, Instagram, Twitter, and Instagram. Snapchat and TikTok are up and coming in popularity for younger audiences. There are many social media platforms at your disposal to find and connect with your audience, and Quantus Creative can help you find them!
Another avenue that is becoming increasingly popular is voice search. With the hands-free operation of our devices now, voice search is making a major impact that will only grow bigger in the future. Making sure your marketing campaigns are optimized to take advantage of this opportunity is a must.
Data-driven insights are important and becoming increasingly important to understand your target audiences. With the information that you can collect now, analyze it and adjust your marketing campaigns accordingly. The valuable insight you can gain from data-driven insight will help you make better decisions in media buying.
With advanced targeting, you can tailor your ads to reach specific audiences. You can choose exclusive, certain geographical locations. Getting as familiar as you can with this technology and the potential it holds is going to be a more important part this year and into the future.