Making your website adaptable for today’s technology

In 2017, over 10% of the public used voice search to find places to eat, shop, call a friend, and even change the channel or lower the volume! By 2019 that number was estimated to be over 30%, and today, over 50%! Quantus Creative can tell you where your competition is on this topic!

With new technology like Amazon Echo, Google Home, or Apple HomePod, we rarely have to pick up the remote anymore. Yes, we have acquired one aspect of the cartoon, The Jetson’s, lifestyle. Maybe robotic maids and flying cars are close by!

Each has its own name, but basically, they are voice-activated services that can tell us where to get the best pizza deal or what is showing at the local theater. Today, instead of “googling” the question “What time do the dry cleaners open today.”, we can simply ask that question aloud after alerting our voice-activated device by name. Almost like talking to another human: “Alexa, what time does the dry cleaners on Main Street  open today?”, or “Google, give me directions to …”

Do You Still Need Keywords?

So, does this mean keywords and key phrases are no longer needed on your website? Well, the days of keyword stuffing are gone, for now anyway. Getting tied up in a verbal knot trying to use a long-tail keyword in every paragraph so that it makes sense isn’t needed, but keywords are still needed.

We just need to be smarter about how they are used. We need to use long-tail keywords in the same way the public is searching for businesses when they are talking to Alexa, Google, and Siri. Any long-tail keywords should include information that is specific to your business.

This includes using local words like your specific neighborhood in your city. The long-tail keywords in your website need to help these smart devices and their virtual assistants find your business, even if the device itself doesn’t use those exact words.

Where Do You Find Long-Tail Keywords?

If you aren’t using long-tail keywords already, we are going to tell you how and where to find them, easily and quickly. Even better, you can do that from your Google home page.

1. Let Google do the work! Google autofill will give you suggestions as you type in the search box. The suggestions will change as you type, based on the search volume, providing you with the long-tail keywords that correlate to your website.

2. Scroll down to the bottom of the search engine results page, and there will be bright blue words under “searches related to” which are Latent Semantic Indexing, or LSI for short, that will add context and meaning to your business website.

3. There is a free tool that is easy to use too- Ubersuggest. It suggests long-tail keywords based on an existing keyword. You can get several useful ideas for building your website’s SEO for voice searches. Use data and stats while compiling your keyword list that will you know what keywords to focus. And while you don’t want to use keyword stuffing, you need to find and use new keywords. Just don’t overdo it!

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