The holidays are just around the corner, meaning it’s time to start ramping up the promotion of your retail products! We know the holidays can be a stressful time for everyone, especially business owners, but they also offer a great opportunity to increase sales and drive conversions. Since its introduction, social commerce has grown significantly in popularity, generating $570 billion in 2023, and projected to reach almost $700 billion by the end of 2024. It’s no surprise that our Gen Z social natives are more than twice as likely as the general population to make holiday purchases via social media platforms. In short, we don’t recommend missing out on riding the social commerce wave this holiday season. Below, we have put together a few suggestions for promoting your products on social media platforms.
Gift Guides
Create different guides for different needs such as a guide for last-minute shoppers or stocking stuffers. Existing customers may be interested in a best-sellers guide to share your brand with their friends and family. By cutting down on a customer’s decision making process, you’re more likely to increase sales.
Targeted Ads
One benefit of paid ads is the ability to target different audiences. You can target based on location(hello, same day shipping), demographic, and psychographic. Do some research on your products to find out who is purchasing what. Then create campaigns targeting that specific audience.
Collaborations
Try partnering with another brand for a holiday special, or reach out to influencers for collaborations. These partnerships can be mutually beneficial and expose you to different audiences. For more information on influencer marketing, check out our blog post here.
Shoppable Posts
It’s quick, it’s easy, it’s convenient. You can create shoppable posts on almost all major social media platforms including Facebook, Instagram, Pinterest, and TikTok. On Instagram alone, 130 million users engage with shoppable posts each month. Additionally, 85% of weekly Pinterest users have made a purchase from a pin. Shoppable posts now provide an amazing opportunity to not only expand your reach, but convert quickly. Don’t forget to add a call to action along with your content!
Hashtags
Research trending hashtags related to the holidays for more visibility on your posts. Each platform has different trending hashtags, so be sure to optimize for each. These hashtags should also stay relevant to your content, ensuring that you will reach the right audience.
Themed Content
Create eye-catching holiday content so that your products will stand out. If you’re looking to save time, keep in mind that you can repurpose your content for different platforms. For example, an Instagram post can easily be used on Pinterest.
As we approach the holiday season, keep in mind that 80% of all shoppers are influenced by something online prior to making a purchase. This means that creating relevant and striking content for social media is a must. Additionally, you may consider incorporating specials or deals to encourage customers to purchase multiple products or bundles. Not sure where to begin with designing your holiday social content? Not to worry! Reach out to Quantus Creative, and our team will guide you towards holiday success.
