While it may not seem to be as popular as other social networking platforms, LinkedIn is here and appears to be more than just a fad. It has become a tool that small and mid-size businesses have found to help reach more of their market. But if you don’t know how to use this tool and take advantage of its unlimited possibilities, it can’t do you much good.
Contact Quantus Creative on how to use the following 7 strategies you need to implement to get the most LinkedIn has to offer:
1. Make a Worthwhile Connection
LinkedIn is like other social networking sites: Connect with people and join LinkedIn groups within your brand’s network. Advanced Search option to target a specific market or find companies, industries, and people by keyword.
2. Build Your Authority
Posting your articles on LinkedIn is where industry associates and potential leads can interact objectively and respond in an open-end manner to encourage more conversation and make more connections.
3. Get Endorsements
A recent study found that positive endorsements from sites like Amazon, Angi (formerly Angi’s List), and Yelp influence decisions almost 100% of the time. When others read these endorsements, they build your company’s reputation.
4. Receive Recommendations
Buyers and decision-makers will take feedback from others when deciding what to buy online, including on LinkedIn. This will increase your audience and convert them into customers.
5. Host an Event
Posting an event you’re hosting on LinkedIn will build awareness of your brand and generate additional leads. LinkedIn’s Event Platform is to help promote the event by answering questions about the purpose and subject of the event. Those interested in attending can RSVP online, which can help you keep in touch with these essential targets. And don’t forget these tips:
- Create a logo that stands out.
- Give your posts a creative title that captures attention and entices sharing beyond LinkedIn.
- Always include a CTA (call to action) at the end.
- Include keywords that describe the industry.
6. Use Sponsored Updates
Using LinkedIn’s Sponsor Updates will keep your posts from reading as aggressive or spammy. Through these Sponsored Updates, you’ll reach targeted users.
7. Personal Connections
You have to be proactive! Send personal messages to people and create an emotional connection, not a form letter. Mentioning why you’re reaching out will give it honesty, making the message meaningful.