Tips for Generating Leads 2024

When it comes to lead generation, flexibility is essential. There are certain rules that remain consistent, such as overall content creation, target audience identification, and website optimization, but Quantus has added a few lead-generation tips that are more closely aligned with the marketing trends we’re seeing in 2024. 

Master Video Marketing

We saw the popularity of video marketing skyrocket with the launch of YouTube in the mid-2000s, and now we’re witnessing the short-form takeover of the 2020s. Video marketing is a creative and effective way to entertain, inform, and convert leads. Not sure where to start? No worries! Take a look at this article for a more in-depth review of video content strategies. 

 

Utilize Marketing Automation

Automated marketing not only makes your life easier but offers a more personalized approach to generating sales. Customer data is used to make suggestions based on user’s preferences. Automation can be used with social media ads, SMS messages, and email to help guide users through the buyer’s journey.

 

Review Your Strategy

Regularly take a look at your content marketing strategy and keep an eye out for any opportunities to fine-tune your approach. Try to make updates to your content regularly, and include different formats such as creating GIFs, videos, or interactive catalogs. Also note that communicating with your audience in a conversational, approachable tone offers a feeling of authenticity that users are seeking these days. Finally, use calls to action! CTA’s help to clear a path for your audience so they know what the next step in their journey is, such as following your social media, subscribing to your newsletter, or adding an item to their cart. 

 

Incorporate Influencer Marketing

Influencer marketing and UGC are great tools because there are options for every budget (even if it’s $0). Offer payment or gifting in exchange for content that will be posted on the creator’s platform(s) in order to reach their following. This form of marketing is extremely helpful in reaching a wider audience and strengthening brand trust. For more information on the different options available to you regarding creators, check out this article

 

Engage With Your Audience

Social media offers the opportunity for companies to connect with their audience, and users love to feel heard by their favorite brands. Start by posting consistently on your channels and use engaging captions to get users to comment and share. We also recommend taking advantage of live options by streaming to your audience and communicating in real-time. Some other great ideas are hosting competitions and giveaways, posting polls or questions on your stories, and sharing customer reviews. By interacting with your audience, you are building trust and rapport, an essential part of turning followers into a community. 

 

Attitudes and preferences tend to change rapidly in the age of social media, so always keep an eye out for new trends and technology that can benefit you in your journey to generating the maximum number of leads. If you’d like more personalized insight into what you can do to create leads for your business, reach out to our team here at Quantus Creative. 

 

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