According to MIT neuroscientist, Earl Miller, humans cannot successfully multitask, but instead are only capable of task-switching. This leads to mistakes, diminishes creativity, and wastes valuable time. When you’re juggling what feels like a million things, creating a marketing plan can seem like a daunting task, let alone crafting and keeping up with an entire social media strategy. Social media algorithms have been proven to respond favorably to accounts who post frequently and consistently, which means ideating, creating the content, writing the perfect caption, and adding hashtags several times a week, on multiple different platforms. Luckily, we happen to know some people (hint, hint) who can help you manage and grow your social media so that you can increase brand awareness and convert more leads. Check out four benefits of hiring an agency for your social media needs.
1. Professional Insight
It may seem obvious to say that businesses should hire an agency to manage their social media because we are good at what we do, but it’s true! Social media professionals are experts in algorithms, content creation, data analytics, and strategy. Instead of throwing posts at a wall to see what sticks, our job is to effectively target the appropriate audience and secure conversions without wasting time, energy, or money.
2. Saves Time
If you are a small business, it’s likely that your team has little time to spare for keeping up with social media trends and creating tailored content for your audience. We understand that. Social media marketing is time-consuming and increasingly complicated, so hiring an agency whose specific job is knowing the ins and outs of each platform will allow time for you and your team to focus on what you do best.
3. Cost-Effective
Rather than creating an in-house team to manage your social media, an agency is already equipped with the man-power to handle all of your digital needs. Hiring multiple full-time employees to create content, edit, and schedule posts across multiple social media platforms can be extremely costly (especially for small businesses). Instead, you can save that money and invest it in an existing team that will provide greater ROI. Additionally, here at Quantus Creative, your social media plan is highly customizable to fit a range of budgets and needs.
4. Tools and Resources
Have you fallen down the rabbit hole of apps and programs designed to supposedly help simplify and fast-track your social media growth? The options are seemingly endless, fraught with fees and ads, and many lack any substantial direction to guide you toward success. When you hire an agency for your social media needs, your team has access to top-of-the-line technology and resources that work to track data, assist in content design, and schedule posts across multiple platforms. Why waste your budget on tools that are either too complicated or completely unnecessary when you can trust an agency to utilize the best technology available?
All in all, social media agencies are here to make your life easier and your business more prosperous. We know firsthand that devising and maintaining a social media plan is a full time job! Here at Quantus Creative, we cover planning, posting, engagement, and growth as well as provide you with reports and data related to each of your accounts. Don’t hesitate to reach out with any questions.
