The other day we had a client go off the deep end. Sales were not where they needed to be and they were in meltdown mode. How do we navigate client trauma and their reactions to marketing not always producing immediate results? With kindness and a dose of reality.
Marketing Can Take Time
Not all campaigns are created equally. SEO is a slow play in terms of lead funnel generation and turn around time. How do you explain this to a client? Very carefully. The first thing to do is obviously an audit of their current marketing plan and strategy. From there, you take each item and dissect what is working and not working. In this case, we presented the findings back to the client explaining exactly what we would be doing to correct those things.
The goal for this client is to make money and push more products. It’s a high price point item, but it also targets an audience who are enthusiasts and save their money to spend it on their hobby. We found campaigns were not generating the right sales due to JavaScript errors and cart errors on the site. This caused sales to not be at an optimum level for the client causing the client to panic. Small business owners go through the ups and downs of the economy in more ways than one. Our goal is to help clients generate the desired sales levels they need in order to have a thriving business.
Take the Time to Listen
Clients are people too and they usually have a family, outside influences and other things at play in their life. My goal is to ask open-ended questions in order to get to the bottom of the issue. Once you’ve identified what is going on, you can start to form a plan of action. Most people need a moment to vent about what is going on before they can dive into figuring out a solution to their problem. Ask the questions, if you can take one step of action today towards your sales goal, what is that action? Then from there start to build out a plan. Having concrete steps for each client makes them feel heard, appreciated and hopefully those steps lead to the desired outcome.
We Can’t Predict the Future
I wish I had a crystal ball to tell my clients what is coming next. Unfortunately I don’t, and I can not control the outcomes or the economy. However, we can help you navigate your goals and help you reach them. The best thing you can do is prepare. How can you grow your business in the next five years? How can you withstand the ups and downs? What amazing product ideas can you develop now to provide legacy and wealth to your company and your family? These are all questions each business owner should be asking. We can’t predict the future, but we can do the next best thing for our company, employees and loved ones.
We love our clients and tailor each of their marketing plans to their industry, vertical and goals. Our hope when they come to us is to receive the help they need, care and results they are looking to obtain. With each new challenge comes a new solution. It not only helps our clients grow, but it pushes us at Quantus Creative to be better. So if you are looking for a team of integrity and fun marketing results, look no further. We would love to help you become the best you can be.
