Is your company coming up on a major milestone? If so, this is cause for celebration! Running a business is hard work, and what better way to celebrate than to recognize the importance of everyone who helped you along the way? In this post, we are going to share some ideas on how to drum up publicity surrounding your accomplishment.
Press Releases
Send a press release to news outlets and publications. According to studies, 74% of journalists prefer to receive press releases than other types of submissions. These press releases inform journalists of your upcoming event and encourage them to share with their audience. Be sure to include the significance of your milestone and tell a compelling story about your brand’s journey to where you are today.
Your press release should include:
- The significance of the milestone
- Relevant statistics and/or achievements
- Quotes from leadership or partners
- Testimonials from customers or industry experts
- Any plans for future growth or upcoming initiatives
- High quality media
Host an Event
Engage your audience by inviting them to your celebration. 77% of marketers report that events are their most effective marketing channel, so you are likely to see a higher ROI through event marketing than through other channels. Offer discounts or prizes to those who participate.
Here are a few event ideas that your audience may enjoy:
- Panel discussion with industry experts
- Plan an appreciation event
- Plan a giveaway
- Livestream
Leverage Social Media
There are many ways to utilize social media to create buzz about upcoming events or anniversaries.
Use some of these techniques to gain user interest:
- Build anticipation by starting a countdown leading up to your celebration
- Use targeted ads to reach users in your area
- Use hashtags related to your brand and milestone
- Partner with influencers or other brands to increase visibility
- Post on different platforms to expand reach
Celebrate your accomplishments with those who helped you achieve them. Be sure to start planning early to generate the most excitement and attention from your audience. For any additional advice or ideas for your own upcoming milestone, reach out to our team here at Quantus Creative.
