In the last few years, social commerce and shoppable content have grown increasingly popular in the online shopping landscape, combining social media with e-commerce to create simple and convenient shopping experiences. These days, your audience can discover, research, and purchase your product without even having to leave the social media platform they’re on. Platforms such as Facebook, Instagram, TikTok, and Pinterest allow brands to sell directly to consumers. In this blog post, we expand upon several of the benefits of shoppable content and social commerce.
Influencer-Enabled Commerce
According to Forbes, shoppers engage with influencer related content more than any other type of content. Many influencers have highly engaged communities and a wide reach, even if they aren’t at the macro level. Influencers can now directly link your product to their post so that users don’t have to find it themselves. Find more information on influencer marketing here.
The Role of AI
Chatbots provide 24/7 customer service and respond immediately. Among Gen Z shoppers, 60% of users prefer the quick resolutions AI chatbots provide rather than dealing with regular customer service. AI is also extremely helpful in showing your product to those who are more likely to buy due to their purchase history or previous searches.
Simple Purchasing Process
Use clear calls to action and make sure the purchasing process is as seamless as possible. Shoppable posts reduce the number of steps a consumer needs to take to complete their purchase. For all posts, include direct links to your e-commerce store and double check that your social e-comm stores are up to date and easy to navigate.
Tools and Analytics
Keep track of user behavior, ROI, and sales reports using the built-in tools available to you on social media platforms. By using the same platform to market your product and act as a point of purchase, you will have an easier time reviewing analytics and determining the effectiveness of your efforts.
To conclude, shoppable content and social commerce are here to stay. The sooner you jump into the mix of brands already taking advantage of this excellent opportunity, the better. As technology continues to improve, we will no doubt see more innovation surrounding social media shopping in the near future. For help setting up your social commerce pages, reach out to our team here at Quantus Creative.
