While each company has different needs depending on audience size, offers, and KPIs (Key Performance Indicators), email is still very relevant to the world of marketing. Email marketing isn’t just for large businesses either- incorporating email marketing into your strategy is cost-effective, offers a high ROI, and is a relatively easy way to automate your marketing efforts. In fact, Statista reports that email marketing in 2023 has exceeded $10 billion in revenue. Email marketing is subscription-based, so it’s important to include a convincing, eye-catching landing page or popup on your website for customers to sign up for your mailing list.
What’s the big deal?
Automated Emails and Newsletters
Email automation is both efficient and consistent. Companies can customize their newsletters and other emails to be delivered at certain times in different timezones without having to send each email individually. Additionally, companies can track the analytics of any content that has been distributed in order to improve upon strategies and gain insight into which content is pushing users to take action and which isn’t quite hitting the mark. Automated marketing allows for the nurturing of leads from welcome emails to abandoned cart reminders to exclusive offers, keeping your businesses close to the forefront of the user’s mind and treating each customer like a VIP.
Segmentation
A major benefit of email marketing is the ability to segment based on location, customer journey stage, and particular interests. Essentially, you have the ability to personalize your messaging based on different characteristics. For example, companies can send out event information to subscribers within a certain radius or suggest certain products a subscriber may be interested in based on their previous purchases. As you observe analytics based on previous emails or other marketing efforts, brands can further personalize based on age, income level, and even incorporate a subscribers first name. Any personalization you add results in higher open rates and click-through rates.
While it is possible for businesses to run automated marketing in-house, it’s important to note that experts in this strategy (such as the team at Quantus) can be used as consultants to help guide you, or fully take on your automated marketing so that you can increase ROI as well as connect with and grow your audience with ease. We may be in the age of social media, but email isn’t going anywhere, as the number of email users is projected to continue growing year after year.
