Whether your goal is to build loyalty with your existing customers or attract new ones, email marketing is still the way to go! Email may seem antiquated to some, but it has accessibility and affordability, making it hard to overlook. Quantus Creative can help your business set up an email marketing campaign right for you. But there are pitfalls that can sink your email marketing campaign before it has a chance to take off. Let’s review those here:
- The Opt-In Form: Make it simple. That is all we can say about that! The simpler the better. Name and a communication method, that is all you need.
- Call To Action: Every website has a CTA, make yours stand out! A big “YES!” instead of “subscribe here.”
- The Check Out: This is another chance to invite them to subscribe. If they are excited and happy about their purchase, they’re going to want to know more about your company!
- Weekly Email: Make it your goal to send a newsletter every week to your email list. It doesn’t have to be long, in fact, it is better if it isn’t! Short and sweet, to the point.
- Mobility: Remember, more business is done today by mobile devices. This means your email needs to be easy to read on a mobile device.
- Tracking Results: To make sure your email marketing campaign is working its best, track the results!