As we enter 2024, Quantus Creative is taking a look at the overall advertising landscape of the coming year and how to adjust marketing efforts in order to fit these trends.
This year, we will witness the continued popularity of social commerce. If you are unfamiliar, social commerce is the integration of e-commerce within social media platforms, making each platform a one-stop shop for users to purchase from their favorite brands. According to Shopify, the top five social commerce platforms are Instagram, Facebook, Pinterest, Snapchat, and TikTok. By creating shoppable accounts, tagging products, and hosting live streams, brands can boost their popularity and encourage users to purchase as they scroll through their social media feed.
As we have discussed in a previous article, user-generated content is the new wave. By partnering with creators to create authentic content and reviews, companies discover a cost-effective way to develop brand loyalty, humanize themselves, and increase engagement. As consumers are now seeking more personal relationships with companies, UGC offers an opportunity for brands to authentically engage and connect with their audience. We recommend reaching out to creators, customers, and even employees who can create content about your entire brand or a specific product.
It should come as no shock that video advertising is still one of the most effective ways to advertise in 2024. In fact, a study by Wyzowl reports that 90% of social media marketers find video content helpful in generated leads. With TikTok, Instagram Reels, and YouTube Shorts (to name a few), short-form content is a popular way to increase brand awareness and encourage users to engage with your brand. Posting Instagram Reels is an effective way to be featured on users’ discovery pages, and tags or hashtags assist with reaching your desired audience. Additionally, analytics features on different platforms can help you to get to know your audience and guide future decisions. Discover more about the two different forms of video content with this article by our team at Quantus Creative.
Consistency Across Platforms
Developing a cohesive advertising strategy that spans across all platforms assists in developing credibility and allows users to feel familiar with your brand. By using the same or similar messaging on Instagram as you do on Facebook or Pinterest, consumers will easily recognize your brand voice and immediately associate your advertisements with your company. While it is recommended to make adjustments depending on the platform and the demographic of users on each, consistency is key when it comes to users familiarizing themselves with your brand or company.