Have you started a nonprofit, but haven’t quite mastered the art of maximizing donations? You’re not alone! Here at Quantus Creative, we can help nonprofits reach the best audience to increase donations and spread awareness for your cause. Below is a tip guide on how to lead your nonprofit to success through sponsorships and donations.
Create a Branded Donation Page
Donation pages offer a plethora of benefits. Not only are they a convenient place for users to donate, but they guide users through the process of giving while granting your organization access to donor data. Make sure that all information on your donation page is clear and concise while using language that communicates the importance of your organization.
Offer a Text-Giving Option
Make donating as convenient as possible by including a text-giving option among your other donating opportunities. In fact, mobile giving donations have increased by 205% in the past year. Read our article here to understand more about the benefits of automated marketing.
Send Out a Fundraising Letter to Supporters
Fundraising letters may seem old-fashioned, but they still hold weight when it comes to collecting donations. These letters serve as an opportunity to educate recipients on your cause and highlight the impact of each donation. They also offer a more personal approach to fundraising and strengthen relationships that you already have with past donors and supporters.
Launch a Crowdfunding Campaign for Time-Bound Projects
On a deadline? Crowdfunding is a lower-risk option for nonprofits who are seeking increased visibility at a lower cost. Crowdfunding also offers opportunities to receive and respond to any feedback or questions users may have regarding your cause. This kind of outreach is a quick, easy way to gather information, encourage engagement, and build community.
Host Fundraising Events and Sell Tickets
Hosting events is another fantastic way to drive revenue and connect with donors. Incentivize giving through auctions, concerts, galas, or even peer-to-peer events such as walkathons, team sports activities, games, etc. Events are a fun way for people to socialize while raising both funds and awareness for a good cause. Not to mention they are good opportunities for you to connect face-to-face with donors and foster relationships.
Turn One-Time Donors into Recurring Donors
Create a donor program! Once you have identified the audience most likely to donate to your organization, encourage them to join a weekly/monthly/annual donor program. The more options you have, the more likely you are to appeal to audiences with differing budgets. Start your asking at a low number, and be sure to emphasize what you will be able to accomplish using the gifted funds. Donors want to visualize where their money is going, so try not to leave anything to the imagination.
Ask for corporate sponsorship
Reach out to companies that are most likely to align with your mission and offer them promotional benefits. This includes putting their name or logo on merch, plaques, banners, and digital media. Contact established companies and build relationships with them through regular communication, pitches backed up by data and persuasive storytelling.
Here are a couple of non-profits that do an amazing job creating donation leads.
Pathways Adult Learning Center
We understand the importance of donations and relationships when it comes to keeping a nonprofit alive, and the above advice is just the tip of the iceberg. Connect with the Quantus Creative team here to inquire about more personalized advice or assistance. We’d love to help guide you towards maximum success!
