How to Keep Your Website Up to Date Without Breaking the Bank

Creating your own website can seem like a daunting task. Even when your site is up and running, the job doesn’t end there. It’s important to keep both your website design and content up to date and optimized in a way that gives your audience the best user experience possible. In fact, half of all internet users report that they use website design as a factor when forming an opinion on a business. Our team here at Quantus Creative has put together ten cost-effective ways to keep your website updated and provide a positive user experience:

 

Use a Content Management System (CMS)

Utilizing platforms like Shopify, Wix, or WordPress takes the stress out of updating your content. If your budget doesn’t allow for hiring a website designer, CMS platforms are a quick and easy way to manage your website without breaking the bank.

 

Keep Your Content Fresh

Create a schedule for updating blog posts, images, and other content. Regularly updating your website’s content can improve SEO and keep your audience coming back for more. 

 

Leverage Free or Low-Cost Tools

Google Analytics and Google PageSpeed Insights are just two examples of free tools you can use to optimize your website. Use the information you receive from these tools to guide any changes or adjustments. Keep in mind that the longer a page takes to load, the less likely you are to gain a conversion. Don’t forget to check your mobile site as well!

 

Optimize Using Plug-Ins and Tools

 Adding free plug-ins and tools to your site can significantly improve user experience on your site. Try adding a contact form for engagement or a keyword research tool for SEO support. 

 

Automate Updates

Set up your website for automatic software and security updates. Manual updates are time-consuming and difficult for those with limited website development experience, so use a tool or plug-in to keep your site up-to-date.

 

Outsource

If you find yourself in need of some extra help, try using freelance sites to find professionals to complete certain tasks. Upwork and Fiverr are two platforms that can connect you with affordable freelancers. 

 

Utilize Templates

There are many templates at your fingertips for any design or layout changes you’d like to make. Using a template is less complex and significantly more cost-effective than creating each webpage from scratch.

 

User Feedback

Ask your audience for ideas and feedback regarding your current website. Reach out via social media or create a survey to keep track of any response you may receive. Talking to your audience will help to guide you towards making effective updates to your website.

 

Keep SEO in Mind

We cannot stress enough just how important SEO is for websites. Stay up-to-date with SEO best practices, and make sure that you are using the proper keywords for your business. For more information on how to optimize for SEO, check out our blog post here.

 

Monitor Performance

Regularly checking your site’s performance and user engagement will help you to make informed decisions that appeal to your audience’s needs.

 

 

 

Building and maintaining a website is a never-ending task. However, there are many ways to update and improve your site even if you’re working with a limited budget. For more personalized suggestions or support, reach out to our team here at Quantus Creative, and we’ll be happy to guide you. 

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