If you haven’t heard by now, the fate of popular social media platform, TikTok, now rests in the hands of the Supreme Court. In short, there is a possibility of TikTok being banned in the United States beginning January 19th unless their China-based parent company agrees to sell it. This comes after much debate regarding the Chinese government having access to American user data. The Supreme Court will soon decide whether or not the federal ban of TikTok is constitutional. But how does this affect marketers?
A Shift to Other Channels
It is likely that short-form content will still remain extremely popular despite TikTok’s absence. Users will shift towards YouTube Shorts and Instagram Reels to continue posting short-form videos. This means you don’t have to completely shift the types of content you create, only the platforms you post on. Also note that your budget will shift dependihttps://youtube.comng on your current TikTok ad spend. Take a look at your analytics on other social media sites and use A/B testing to determine where to allocate the budget that previously went to TikTok.
Increase in Creativity on Other Platforms
Explore all of the features and tools available to you on other social media platforms. Because there are fewer locations for brands to advertise their products, it is all the more important to stand out. Focus on the quality of your posts and create content that is eye-catching and engaging. Most importantly, stay consistent! You want your brand to stay at the forefront of your audience’s mind when they think of products relating to what you offer. This may be the time to really hone in on your brand identity and image.
Awareness of Regulatory Concerns
Stay vigilant of all regulations and laws concerning social media. The news of TikTok’s possible departure is quite well-spread, but you don’t want to be caught unawares in the future. Especially if a large chunk of your marketing budget is allotted to social media channels, you want to stay ahead of the curve so that regulatory changes don’t negatively affect your business.
While we still can’t be sure whether or not TikTok will be banned in the United States, it’s vital to stay informed of any updates regarding the matter. If the Supreme Court supports the ban and US citizens lose access to the platform, it won’t be the end of the world. Users will simply be spending their time on different apps, so stay as active as possible on other platforms. If you are seeking more guidance on how to ensure your omnichannel marketing strategy is set up for success, reach out to Quantus Creative directly.
