Social Media As A News Outlet and What It Means For Your Business

According to studies, over half of Americans go to social media to get their news. On top of that, there are an estimated 50 million Americans who are “cord cutters”, meaning they no longer use cable TV services. With this overwhelming amount of people flooding to social media for their information, it is the perfect outlet for them also to see your business. If you want the world to know more about your business, social media is the way to do it.

What are the best ways to use social media to your business’s advantage? Here are 4 helpful hints to think about when using your socials:

  1. Cross Promote

A study done in 2021 showed that the number of people using social media is close to 4.5 billion, with the average user accessing 6.6 social media platforms monthly. Think about your own social media habits. When you find a business you might want to use or buy from, you check out their Instagram for photos, Facebook for reviews, maybe Twitter to see what people are saying about them. Building your presence on multiple platforms gives you a chance to build your brand, prove your validity as a company, and grow your audience.

  • Learn About Your Audience

Using social media analytics can be highly beneficial for finding out who your audience is. Analytics can tell you anything from where they live, their interests when they are most active, age, gender, and anything else you may want to know about the people interacting with your content. This can help you cater your content to something that your audience may engage with.

  • Optimize your Posting Times and Frequencies

Using your analytics, determine the best time to post for your audiences. From there, you can start to test out how many posts for your brand generate the most engagement. Too many posts can overwhelm your audience and result in unfollows and hidden posts. Not enough posts can prevent your audience from seeing your post, thanks to algorithms placed on the platforms. Much social media is trial and error and seeing what works for your brand and business.

  • Treat Each Social Platform Uniquely

While you want to create the same brand image on each social platform, you need to make sure that you use each platform to its full potential with its different features and functionalities, such as using reels or polls and responses in stories on Instagram or responding to comments on Instagram or Facebook. Use each social platform with its strategy and tailor your content to what encourages engagement from your audience on those platforms.

Social Media has completely changed the way people stay up to date with what is happening in the world. Facebook, Twitter, Instagram, TikTok, and more now give us a constant feed of entertainment, news, and opinions. It’s the most prominent communicator of all information available in the world. News and social media are forever entwined no matter how the world sees it. This leaves an incredible opportunity for your business. Use social media to its full potential to grow and engage with your audience.

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