When we think of media training, the first thing that probably comes to mind is celebrities or politicians preparing for interviews or press tours. However, media training is extremely helpful for all businesses that communicate with media in any way. Whether you’re a spokesperson, an executive, or a small-business owner looking to increase media coverage, it’s best to be prepared for any situation when it comes to media attention. Even the most seasoned professionals should seek to improve public speaking and communication skills whenever possible. But, why?
Crisis Management
In times of crisis, it’s important to prepare yourself for criticism or questions. Media training can teach you how to handle interrogative conversations and public critiques while maintaining a professional demeanor. A 2023 survey released by Capterra indicates that less than half of surveyed businesses have a formal crisis communication plan. Of those that do, 98% stated that it was effective.
Consistent Brand Messaging
Consistency in brand messaging is vital in all aspects of media and communications. In order for a company to build trust and loyalty among customers, they must maintain their messaging across all channels, including interviews. In most interviews, the only thing that you truly have control over is your response. Media training will prepare you so that you are less likely to be caught off guard by the interviewer, and more likely to stay on track.
Effective Communication
Media training can also help professionals become more conversational in their delivery of information. There is a fine line between establishing authority and making sure customers know what you’re talking about. Forbes states that being very well-versed in an industry can actually be less effective, due to the use of jargon that the audience may not understand. Media training will teach you how to speak in layman’s terms while communicating relevant information.
Confidence
Public speaking can be extremely nerve-wracking regardless of your position or experience. Media training allows for the continued practice and development of communication skills so that you can feel as confident as possible when speaking to anyone from the media to employees to board members. Regular training sessions will keep you fresh and self-assured so that your message can be delivered confidently.
Media training allows for fewer surprises, better quotes, and more effective communication with one’s audience. Nobody is too experienced to find the benefit of brushing up on communication and public speaking skills. Remember that interviewers are not always our friends. They are often looking for particular angles for their stories, so remaining cautious is wise to avoid revealing anything that could be harmful to your reputation or the reputation of the company. So, seek advice from professionals like those at Quantus Creative who can help you to elevate your media game and deliver your message clearly.
