Some of us see branding and marketing as the same thing. Still, they have distinctive differences- one is just as important as the other. The team at Quantus Creative understands those differences.
Branding is the act of establishing an identity for a company. Marketing is creating strategies and tactics to communicate the brand’s vision. With a brand established, marketing finds the target audience to sell to.
With branding, a company can effectively communicate its vision with clarity of who they are and what they do. A brand also refers to a customer’s overall experience interacting with a business. Branding is done with research, development, and distinctive features of a company that the targeted audience can associate with the products and services offered.
Branding is utilized in several arenas, including billboards, packaging, signage, social media, etc. It becomes a company’s identity that is immediately recognizable. Consider your favorite soft drink or toilet paper. Upon seeing the logo and the company’s color scheme, you immediately know the name and product.
Here are five ways that effective branding can help your business:
1. Influence Purchasing Decisions
Research has found that for over 80% of those surveyed, branding is often the deciding factor for customers to decide on a product or service they need to purchase.
2. Creates Business Identity
Branding is more than the products and services offered by a company; it sets the company’s identity and is what customers use to relate to and connect with the company.
3. Helps Make Memories
Branding will make a business more memorable. It is what distinguishes a company from its competitors.
4. Advertising and Marketing
Branding supports the advertising and marketing efforts of a company. It gives an extra punch to any promotion by providing recognition.
5. Builds Support
Branding helps bring pride from inside the company through the employees. Branding establishes an identity and creates a highly regarded workplace with a strong reputation.
With Quantus Creative branding service, the ROI you’ll see includes the following:
- An increase in sales.
- Customer loyalty
- Customer recognition.
- A clear company message.
- A strong company culture among your employees.
- A strong presence that stands out from the competition.
Building strong branding takes time, but with the right team guiding you, you’ll find the effort and time to bring great rewards.