Facebook, LinkedIn, Instagram, and other social media sites quickly take the back seat to TikTok, a relatively new kid on the scene. Although technically it has been around longer than Instagram, its popularity is newer. Launched in October 2018, TikTok popularity makes a strong appearance in the Social Media world today.
With a claim to over 800 million active followers, mainly in the United States, TikTok is made up of primarily teenagers. Many businesses and entertainers who want to appeal to the teenage market have found that this may be the avenue to tap while not the most conventional form of advertising.
Even if this is simply another fad that will fade away as quickly as it came to the forefront, manufacturers are considering TikTok to be a way to get more and new exposure. Manufacturers like Nike and corporations like ABC and Google have adopted TikTok’s unique program and advertise on this platform today.
Many are still uncertain and unsure of TikTok and all it represents, but entrepreneurs should give it more than a passing glance while strategizing their marketing campaign. Here, we offer you 5 ways you can use TikTok to market your company’s brand:
1) Post a Native Movie
TikTok has a native movie advertisement option for companies to “sponsor” a movie that will show up in the user’s primary feed. Push the “learn more” button, and the user can get the details of what this sponsor has to offer. Customization of this button guides users to the advertising “sponsor” Website or any internet address.
TikTok’s “movies” are typically 9 to 15 minutes long, and these native movies are offered for the same length in full-screen. It is a call-to-action for any program download or website visit and can be upgraded with a complete movie opinion, a video drama duration, movie participation, and click-through rate.
2) Influencer Marketing
Influencer marketing is pretty much what TikTok is all about. TikTok consumers with innovation and power have emerged since this program launched, with many large brands experimenting with attempts of having an internet influencer.
The right influencer can efficiently sponsor content by altering an advertisement with an authentic message that speaks to the consumer. However, never attempt to modify the influencer’s voice or order how they should present your article. Influencers have a motive, which attracts their followers who appreciate their authentic material, making it valuable. When anything makes it to any social media platform, then TikTok’s version is accurate, and Gen Z consumers are likely to grab any content with triumph.
While advertising with an influencer is a relatively fresh concept on TikTok, and the cost of advertising on this platform is often the first a company will pull, it isn’t crowded …. yet. This means your ROI could be huge!
3) Watch the Trends
While watching TikTok tendencies is wise, it can change almost every day. It is more important than ever today to stay on top of what consumers want to know. If you’re going to use influencers, you should expect them to know and understand the trends to follow. TikTok celebrities know exactly what the consumer tendencies are being followed, which can help your branding receive the best exposure. More exposure will push additional prospective customers to shop and spend money. What if you miss a one-day fad? Not to worry, another will be right behind it.
Getting on TikTok, you are sent directly to the homepage where the newest movies are trending from popular TikTokers. It isn’t necessary to follow each one shown, but as you follow more individuals, you’ll find these users’ homepage filled with articles. In addition to the homepage, most web pages will allow you to search for consumers, hashtags, and showcases of trending challenges.
4) Coming Soon: 3D/AR Lenses
A leak has exposed that in addition to what we have discussed here, TikTok is working with a 2D lens filter, much like the one on Snapchat, for photographs. There could be some intriguing and exciting advertising opportunities on the horizon!
5) User-Generated Articles
Let’s face it – without user involvement, TikTok or any other social media platform wouldn’t exist. Hence, the new strategy by TikTok to add user-generated content is the cornerstone of advertising. Since TikTok’s achievement is built from users’ material, it only makes sense to direct some advertisements their way.
However, many are still unsure of advertising with TikTok; again, is it a fad or here to stay concerned. What you need to remember is that you are among others in the promotion world studying the ropes. Start by producing a profile about the program, start small so that you’re not putting a lot of investment into it, and see how it goes. You’ll become more familiar with TikTok, its program and grow an understanding of the viewers.