When you own a business, you know that advertising and marketing are important to your growth and success, the old school way. What about today with online marketing, though? There are so many various platforms, and each one appeals to a different clientele. Before you pour your marketing dollars into any of them, you need to understand their specific platform to know which will be the most effective for you.
1. SEO – Search Engine Optimization
Most frequently referred to as SEO, search engine optimization has two types. You need SEO on each page of your website, in your social media profiles, and in your blogs. This includes the headlines, navigation, terms, and everything encompassed.
Then there is the off-page SEO with the same concerns of the pages you control, like forum comments, guest blogging, and anything that can get you authoritative backlinks to your website and other online areas.
2. PPC – Pay-Per-Click Marketing
This advertising concept consists of purchased ads that will charge you each time a potential client clicks on an advertisement. That click takes that person to a landing page on your website, and from there, they click to purchase.
3. Email Marketing
Of all the online marketing, this is the most lucrative. Specially designed software makes it possible to do with just a few clicks once you have all your information loaded into the system. Even better, it will keep you within the boundaries of the law.
4. Social Media Marketing
Any marketing completed that brings members, connections and likes into your company’s funnel. Once they are there, commit to engaging with this new audience.
5. Community and Relationship-Building Marketing
Thanks to forums, message boards, and social media groups, a company can create a complete online community that will enable them to get closer and build relationships. With online marketing, one of the most important things is building relationships and maintaining them.
7. Location Marketing
Today, no matter where your potential customer is located, you don’t have to travel to get the word out there about your company or products. Using the correct search terms, i.e., SEO, with focused content, online marketing can take you right to your target audience anywhere in the world.
8. Affiliate Marketing
This gets your customers and fans to market for you! They sign up to get access to your tools that will specifically market your products, services, etc., to their audience. They get a small percentage for each sale they complete. All you’ll need, in addition to your product and service, is affiliate software.
9. Content Marketing
This marketing has various forms from articles, blogs, eBooks, and eCourses, white papers, videos, and email series. Anything with content in any of these forms is considered content marketing.
Any entrepreneur will make mistakes along the way, whether it is in-person marketing or online marketing. It is a learning curve, and errors will occur along the way. Fortunately, there are ways to avoid many online mistakes by doing some research and following the advice of others that have already traveled that road.