Marketing trends can be hard to keep up with as they seem to be constantly changing. How do you know which trends your local business should be following and are they worthwhile? Every business owner has a marketing budget, but you can’t afford to ignore these trends. So how do you choose the right one?
Contact the Quantus Creative team to help you make the right choice. They will help you weed through all of the trends, choosing which of the following are essential for your business:
Online Reviews
It is hard to miss seeing online reviews today. But are they that important, or is this a passing trend? Well, online reviews aren’t a passing trend, and they are important! Yet there are too businesses not utilizing them, even with surveys showing that over 80% of consumers between the ages of 18 to 34 today are reading them and using them to make their buying decisions.
If you haven’t already, claim your GMB (Google My Business) listing, Angie’s List, Yelp, and other review sites. Be prepared to respond to both positive and negative reviews. Remind your existing customers to leave reviews too!
Mobile Payments
Mobile payments are almost essential today, but it is important to keep your customer’s financial information safe. Research has shown that the trend of mobile payment has been increasing steadily for almost 10 years. Ask your customers which app they prefer and make sure you’re set up for the most popular ones. Some of the most popular payment providers include:
- Square Cash
- Google Wallet
- PayPal
- Venmo
- Zelle
Chatbots
“Chatbots” sounds like something in a science fiction movie, but it is reality! If you’re not on board with it now, you need to get there. With over 1 billion people using chatbots every day, it is safe to say they aren’t going anywhere. By adding live chat to your local business website, you can increase conversions by up to 20% or more. This will give you an ROI of more than 300%. Programming chatbots is complicated but the team at Quantus Creative can help you with the process. It will be an investment you won’t regret.
Interactive Videos
Interactive videos are a huge trend today, with an up to eight times higher click-through rate compared to regular videos. With a 360-degree video, an almost 50% higher completion rate.
Facebook Recommendations
Facebook is the most widely used social media site still today, with over two billion monthly users. This is where your followers will recommend your business and others. In 2019, Facebook positioned recommendations at the top of business pages with an average rating and the number of people who recommend your business. Facebook Recommendations encourage your current customers to leave reviews which attracts new customers and gives you the opportunity to improve your products & services.
