If you’re a small business owner, it is time to quit ignoring mobile marketing because it isn’t going away. Today, your prospective clients are using voice search while they’re on the go to find local businesses when they need or want something. One-third of all local search inquiries by potential customers are on a mobile device, and if your business isn’t searchable by voice, you’re missing a large amount of business.
Ready to give in to this new wave to generate business? There are must-have elements in the mobile marketing world elements, and that’s what we’re going to talk about today. We’re going to share with you the three key features you can’t skip. They are the key to your mobile marketing success.
#1: Mark Your Location
Countless experts in marketing and SEO claim that Google doesn’t rule the world of search engines. Unfortunately, too many business owners believe them as they are planning their mobile marketing setup. The result is a possible loss of potential customers. Why? Studies have found that the Google search engine is used on more mobile searches than any other search engine. As much as 95% of all mobile devices used Google in 2018.
If your goal in mobile marketing is to make your business easily found on Google, you need your listing to rank at the top. With Google Maps, rankings combine both organic and paid traffic. On a positive note, most local businesses don’t have mobile marketing optimized to produce them on local searches.
You now have the opportunity to beat your competitor by improving your ranking with these four moves:
- Knowing where your company is listed online gives you an advantage, and knowing how your online listings look to others is powerful. Utilize a free directory report to find where your company is listed online and optimize those listings to maximize your business’ impact on Google.
- Add the keywords that are the most important to those listings and systematize them.
- Confirm your business’ location is accurate on Google Maps so potential customers can find you.
- Claim your business on Google My Business and perfect it by selecting every category that applies to your business. Your business description should have the keywords and all of your information in each listing you choose.
Make your business’ information as accurate and complete as possible. It is easy for Google to recommend your business in searches that include the essential keywords and your business location.
#2: Optimize Your Website for Mobile Access
It can’t be repeated too much or too often. Today optimizing a website for mobile isn’t an option. With over 50% of all internet traffic coming from mobile devices now, this is where you need to optimize. With most mobile users in a hurry, your website downloading needs to be fast and accurate.
Any website that takes more than a minute to download and is difficult to read and navigate will lose potential customers – fast. People are on the go today, and they need mobile websites that are easy and fast.
To encourage visitors to your mobile site to act, build a mobile-optimized website. All the vital information from your regular website should be on the mobile website. The following actions need to be straightforward for a visitor to act:
- Getting physical directions to your location
- Calling your business
- Subscribing to your email list
- Buying your products and services
- Liking and following you on social media
A mobile site shouldn’t be overwhelming. It needs to be easier to navigate than your regular website, including anything and everything relevant to your business. Use your keywords to grab Google’s attention at a prominent level so that it grabs your potential customer’s attention.
#3: Embrace What Mobile Marketing Offers
As the business owner, you know where your potential customers are within a certain radius of your business. You know what they like and need, and you know you have the products and services to meet those likes and needs. Studies have shown that 90% of all customers will buy close to home or work.
By embracing what mobile marketing can do for your business, you can make a direct connection with the following options:
- Facebook ads with the “Call This Business Now” for your call to action
- Create a text message marketing campaign for the mobile numbers you collect from your existing customers
- Combine marketing email and text messages to maximize your connection with customers
- Send out offers with geofencing to anyone that is nearby
- Try the various formats for mobile ads – including interactive, video, and native advertising in the apps
- Create a mobile app designed for your business
As you venture into the different mobile marketing techniques, determine a detailed target audience so that you can measure the results. You need to know and understand how much you’ve invested in your mobile marketing efforts so that you can determine your ROI and adjust your mobile marketing campaigns accordingly to get the maximum possible impact.
After some mobile marketing campaigns, try some split testing so that you can make gradual improvements based on the conversion rates of your mobile ads. Mobile marketing is an ongoing adjustment and changing process because your customers are always going through a trial and error process. Taking the time to fine-tune those marketing campaigns is how they become successful.
At the end of the day, for a local business, mobile marketing is a must-do today. Mobile marketing is the opportunity to connect with your target audience directly, providing them a reason to spend their dollars with you.