Instagram is known for changing its app, and 2022 will not be different! There are already 3 huge interface changes that Instagram is testing out on specific profiles that, if implemented, can change the way businesses can use the platform. Firstly, Instagram is rolling out a test for ‘profile status.’ This enables users to set
Direct Mail is still alive! Yes, you’ll need to allocate funds for this advertising and marketing, but it will work! Direct Mail offers your business several different ways to leverage and get those results if you’re looking for results. And with these six tips, you’ll get even better results from a direct mail campaign: Variable
99% of all consumers check their email daily! Only 80% of retail professionals say that email marketing is their best customer retention vehicle. Less than 90% of marketers nurture their audience with email campaigns. It is easy to see why list-building is key to businesses with those numbers. It also takes a lot of time
According to studies, over half of Americans go to social media to get their news. On top of that, there are an estimated 50 million Americans who are “cord cutters”, meaning they no longer use cable TV services. With this overwhelming amount of people flooding to social media for their information, it is the perfect
Well, that’s not precisely accurate. Google My Business has been renamed to Google Business Profile. Why? To keep things simple, according to Google. They are hoping this change will increase the direct activity of Google Maps, Google Search, and other apps and decrease the amount the Google My Business app is used. Sometime next year,
Did you know that SMS messaging is a highly effective way of connecting with your customers? SMS messaging, otherwise referred to as text messaging, is used by almost EVERYONE that has a cell phone. If you aren’t using this marketing tool, you are hundreds, thousands of dollars in possible profits. Over 2 BILLION people own
Focusing on localized content is always a good idea for small businesses by using local keywords for your general content. This type of content will direct the traffic of casual visitors to your site and emphasize you are a part of the local community. To get started, a few tips: Post Blogs About Local Events
Are you one of those naysayers about Facebook being a great way to market your business? Then you probably won’t believe that Facebook Messenger has become the way to get connected with your clients, either. Yes, that “teenage” way of communicating has taken the business world by storm, and the private messenger service it offers
If you’re a small business owner, it is time to quit ignoring mobile marketing because it isn’t going away. Today, your prospective clients are using voice search while they’re on the go to find local businesses when they need or want something. One-third of all local search inquiries by potential customers are on a mobile
How much do you know about YouTube marketing? Yes, YouTube marketing is a thing now and has become the second largest search engine worldwide. The only other search engine that is getting more traffic is Google. If you didn’t realize that you’re not the only one, it makes it an excellent opportunity for your small
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